What Is the Suppliers Passport App?
The Suppliers Passport App is a trade show bingo game built to drive foot traffic to every supplier on your floor. Attendees scan a QR code and get a digital passport — a set of conversation challenges that incentivizes each ettendee to visit different supplier booths. The result? Suppliers get meaningful conversations with more attendees, and attendees discover vendors they'd never have found on their own.
The problem with most trade shows is that 80% of attendees visit 20% of the booths. The headline sponsors get mobbed, the smaller suppliers get ignored, and half the floor feels like a ghost town by 11am. The Suppliers Passport App fixes that by giving attendees a fun reason to visit every booth — not just the ones they already know. Suppliers get warmer leads. Attendees discover something new. Everyone wins.
How Does Suppliers Passport App Work?
Suppliers Passport App runs on Jam Bingo—the simple, interactive networking activity. It is not a card, it has no squares, and attendees do not fill anything out. Here’s what each attendee does:
- 1
Scan to join
Attendees scan the event’s Jam Bingo QR code (or enter the game code). It runs in the phone’s browser—nothing to download.
- 2
Get a conversation prompt
Each person receives a conversation prompt on their phone, like a question to ask someone new.
- 3
Find someone and talk
They find someone who fits the prompt, have the conversation, then scan that person’s QR code (or enter their code) to unlock the next prompt.
- 4
Repeat and connect
Every connection is saved, and the leaderboard shows who met the most new people—perfect for prizes.
Try the Jam Bingo Demo
See exactly what your attendees will experience. Scan the QR code with your phone, or use game code QW40PM.
How to Use the Suppliers Passport App at Your Event
Follow these steps to set up and run the suppliers passport app for your own event.
- 01Step 1
Add Your Suppliers to the Passport
Give each supplier its own prompt — add their booth number and a fun conversation starter. Suppliers can have one prompt or several, depending on their sponsorship tier.
TipGive each supplier a unique conversation prompt — 'Ask them about their weirdest client request' drives better conversations than just 'Visit Booth 14.' - 02Step 2
Attendees Scan and Start Exploring
Post QR codes at the entrance, in the event app, and on lanyards. Attendees scan once, get their first prompt, and start visiting suppliers at their own pace.
TipAnnounce the passport game at the opening session — public kickoffs drive 3x higher participation than just putting up signs. - 03Step 3
Collect Stamps, Win Prizes, Make Connections
At each booth, attendees have the conversation their prompt asks for, then unlock their next prompt. Award prizes to the top of the leaderboard. The game keeps people on the floor longer and gives suppliers a natural conversation opener with every single visitor.
TipOffer tiered prizes for the top of the leaderboard, so even attendees who can't visit every booth stay motivated.
Ready to Use the Suppliers Passport App at Your Event?
Create a Jam Bingo, add your own prompts, and get a QR code for your event. You’ll be directed to the Create Account page first.
Have questions? Book a 15-minute demo.
Where to Use Suppliers Passport App
Suppliers Passport App for Trade Shows & Expos
The classic use case — and the one it was built for. Whether you've got 20 suppliers or 200, the Suppliers Passport App makes sure attendees visit all of them, not just the ones at the front of the hall.
- Drive foot traffic to every supplier booth, not just the big names
- Give attendees a fun reason to explore the whole floor
- Increase average booth dwell time and conversation quality
- Show every supplier a real traffic report after the event
Suppliers Passport App for Procurement & Sourcing Fairs
Procurement events are supposed to connect buyers with suppliers — but only if buyers actually visit the suppliers. The Suppliers Passport App makes sure every vendor on the floor gets a fair shot at a real conversation.
- Ensure buyers visit suppliers outside their existing shortlist
- Prompt meaningful conversations, not just brochure pickups
- Help suppliers qualify leads more naturally mid-conversation
- Give procurement teams a record of every supplier they engaged with
Suppliers Passport App for Franchise & Licensing Expos
Franchise expos are packed with opportunity — but prospective franchisees tend to cluster around the brands they already recognise. The Suppliers Passport App gets them talking to everyone, including the hidden gems.
- Get prospects in front of every franchisor, not just the famous ones
- Increase the number of quality conversations per exhibitor
- Make the expo experience feel exciting, not overwhelming
- Help smaller franchisors compete with bigger booth budgets
Suppliers Passport App for Industry Showcases & Association Events
Industry associations put a lot of work into curating the right suppliers for their members. The Suppliers Passport App makes sure members actually engage with them — turning a passive exhibition into an active discovery experience.
- Increase member engagement with exhibiting partners
- Demonstrate sponsor value with real visit data
- Create a shared experience that gets people talking across the floor
- Make your annual showcase the one everyone actually looks forward to
Suppliers Passport App vs. Traditional Trade Show Floor
| Feature | Standard Trade Show | Suppliers Passport App |
|---|---|---|
| Booth Traffic Distribution | 80% goes to 20% of booths | Driven evenly across every supplier |
| Attendee Motivation to Explore | None — they visit who they already know | Bingo game gives them a reason to roam |
| Conversation Quality | Brochure grab and go | Prompted conversations with a purpose |
| Supplier ROI | Hit or miss depending on location | Every supplier gets qualified visits |
| Sponsor Differentiation | Logo on a banner | More prompts, more conversations, more visibility |
| Event Experience | Attendees leave having seen half the floor | Attendees leave having met everyone |
Example Prompts for Suppliers Passport App
Taken from the Outdoor Expo Networking template. Use them as a starting point, then adapt them to your group.
Make people move
Start prompts with "Find someone who…" so each one sends players across the room to a new person, not back to their own table.
Mix easy and deeper prompts
Open with quick, observable prompts (something they're wearing, where they're from), then add a few that lead to a real story.
Keep them inclusive
Avoid prompts about money, looks, or anything someone could feel left out of. Everyone should be able to answer at least half of them.
Match the length of your event
Around 12–16 prompts fits a 30-minute game. More prompts than time just leaves people unfinished.
- 1
Find someone wearing gear from a brand you admire, and ask them what's one thing on their bucket list
- 2
Find an exhibitor who can recommend a must-see booth, and ask them how they'd spend a completely free day
- 3
Find someone who's attended this expo 3+ times, and ask them what they're most excited about right now
- 4
Find a person who works in your niche but different market, and ask them what they're currently curious about
- 5
Find someone who can name three emerging industry trends, and ask them what they're currently curious about
See all 5 prompts in the Outdoor Expo Networking template · Browse all templates
Other Platforms Like Jam Bingo
Jam Bingo is designed to help people actually get to know each other, not just exchange names. Unlike icebreaker games that focus on quick interactions or surface-level fun, Jam Bingo is built around meaningful conversations that make it easier for people to open up, find common ground, and build real relationships.
| Features | Jam Bingo | Hoogo | SocialPoint.io | Booth Bingo | Eventgamification.com |
|---|---|---|---|---|---|
| Paperless (QR Code Digital) | ✅ | ✅ | ✅ | ✅ | ✅ |
| Custom Branding | ✅ | ✅ | ✅ | ❌ | ❌ |
| Conversation Prompt | ✅ | ❌ | ❌ | ❌ | ❌ |
| Meaningful & Intentional Connections | ✅ | ❌ | ❌ | ❌ | ❌ |
| Contact Sharing (Email, Instagram, Linkedin, etc) | ✅ | ❌ | ❌ | ❌ | ❌ |
| Each person gets a list of everyone they connected with, including contact information and conversations they had. | ✅ | ❌ | ❌ | ❌ | ❌ |
| Introduction Forum | ✅ | ❌ | ❌ | ❌ | ❌ |
| Auto Introductions ("Introduce Me") | ✅ | ❌ | ❌ | ❌ | ❌ |
Frequently Asked Questions
What is the Suppliers Passport App?
It's a bingo-style passport game for trade shows and supplier expos. Attendees get prompts on their phone that send them to supplier booths. They visit, chat, and unlock their next prompt after each conversation — driving real conversations and real floor traffic across your whole event.
Do attendees need to download anything?
No downloads needed. They scan a QR code with their phone camera and their passport opens instantly in the browser. Less friction means more people actually play.
How do suppliers stamp an attendee's passport?
After the conversation, attendees scan the supplier rep's QR code (or enter their code) to unlock their next prompt. That means credit only comes from actually stopping by and talking.
Can we use this to differentiate sponsorship tiers?
Absolutely. Headline sponsors can get multiple prompts in the game, so they get more visits. Smaller suppliers get at least one prompt with guaranteed visits. It's a much more tangible sponsorship benefit than a logo on a lanyard.
What kind of events is this best for?
Trade shows, supplier expos, procurement fairs, franchise expos, industry showcases, and any event where you want attendees to actually explore the floor instead of beelining for the free coffee stand.
How do we measure success?
The organiser dashboard shows live passport completion rates, which booths are getting the most stamps, which are being skipped, and overall participation. After the event you can share booth-level traffic reports with every supplier — a great way to demonstrate event ROI and keep sponsors coming back.
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